Yakers are the tastiest treat on the market. 
(According to dogs everywhere.)
There's nothing traditional about the rebranding of these age-old chews.
Brand identity
 
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
    Using authentic lifestyle photography, pastel colours, bold typography and a cheeky tone of voice, we created a playful brand identity for Yakers.
Social posts
 
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
    Brand identity, tone of voice, copywriting, art direction, design direction.
 
     
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                      